Conserving energy, reducing floor space, and managing utility costs are becoming major priorities for IT organizations. As the number of servers continues to grow and demand for storage capacity increases, companies are faced with the challenge of powering and cooling these systems while controlling their energy consumption and complying with environmental regulations. "Green IT" is rapidly becoming one of 2008's industry buzzwords. Aberdeen's research shows that a majority of responding companies are either actively engaged in a green strategy, or are seriously interested an evaluating an energy initiative. Whether or not it is actually called a ‘green initiative', it still falls to the IT organization to reduce or at least control energy costs and to increase the operational efficiency of the infrastructure.